Blog is a great starting point for your online business. It is also a great way to build trust with your customers / readers. Blog can also be used to create your additional income stream. For example you can add AdSense to your blog or you could sell an advertising space.But to achieve any income generation you need to create and constantly increase your blog’s readership.
First of all, to increase readership you would want to increase the number of pages each reader is seeing. You don’t want to be judged only on your last post, but rather on the whole of your work. To that end, try highlighting related posts within your blog. At the end of an article, highlight posts that may be of interest to those who like the current post.
Most blog platforms are fitted with plug-ins that will help you with this, but if they are not, then go ahead and at least list the links to other pages manually. Another similar idea is to highlight the related posts within the content of your post. If you are talking about a subject you have discussed before, link off of one of the keywords into the past post that is related. This will also help a past post to maintain its freshness.
A second tip for increasing your blog readership is to think about doing a series. A series is a great way to keep a reader coming back again and again. In addition, if you are linking back, you can get readers looking at multiple posts even after you are done with the series. Be careful when doing a series, because you do not want to frustrate readers.
However, if you have a topic you genuinely think you should handle over a period of time, then a series can really help your overall readership. If you are curious as to whether or not a series is working for your blog, then check posts. See if readers are posting through the series to see if they are following you. If they are, then your series is a success and you are only helping your blog readership.
Be careful though. You must make sure your readers don’t have to wait very long for next part of your series. If they do you are risking loosing them. Good practise is to create a weekly series.
Finally, you need to make sure that your content is fresh and unique. Do not duplicate content of other websites!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment